Search is splitting in two. Alongside the classic blue links, a fast-growing share of buyers get a single recommended answer from an AI engine. AI search optimization — also called GEO or AEO — is the work that makes your firm the recommended answer instead of a competitor.
AI engines favour businesses with a clear entity, consistent information across the web, strong reviews and well-structured, factual content. Most insurance sites give them almost nothing to work with. We build all of it deliberately.
We engineer your entity and schema, tighten NAP and review signals, and publish direct, well-structured answers to the questions buyers ask AI engines — the same approach behind our client showing up inside ChatGPT for a health & life insurance query.
We monitor how you appear across ChatGPT, Gemini, Perplexity and Google AI Overviews, watch which competitors are being named, and close the gaps month over month. See it working in the case study.
AI visibility isn't separate from SEO — it's powered by the same entity, review and schema signals. Strong local SEO and technical SEO are what make AI recommendations possible.
Book a free call and we'll show you exactly where you stand on Google, Maps and AI — and how to get to the top.