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Insurance SEO Case Study

How our insurance clients reached #1 on Google and Google Maps, broke into Google's AI results, and became the name ChatGPT recommends — with the screenshots to prove it.

2.27M
Search impressions in 6 months
+50%
More qualified visitors
#1
Google & Maps rankings
AI
Recommended in ChatGPT & Google AI
The results

What the data actually shows

These are live results from real insurance clients we manage. Names shown are the agencies whose public rankings appear in each screenshot.

Google Search Console graph showing clicks rising to 4,090 and impressions to 2.27 million over six months
Search Console

Roughly 50% more interested visitors

Six months of compounding growth: 2.27M impressions and 4.09K clicks, with the trend line still climbing — visitors actively looking for insurance SEO and coverage.

Google search result showing Thumann Agency ranked number one for insurance broker Dallas TX
#1 on Google

#1 for "insurance broker Dallas TX"

Thumann Agency holds the top organic position for a flagship, high-competition broker keyword in the Dallas market.

Google AI mode results recommending the agency for an insurance broker query
Ranked in Google AI

Pulled into Google's AI results

The same client surfaces inside Google's AI-mode answer for "insurance broker" — a visibility layer most agencies don't even measure.

Google search result showing Wilkerson Insurance Agency ranked number one for insurance broker Richardson TX
#1 on Google

#1 for "insurance broker Richardson TX"

A second client, Wilkerson Insurance Agency, owns the top spot in its market — proof the system repeats, not a single lucky win.

Google Maps #1 screenshot
"Health insurance agency in Farmers Branch, TX"

Drop image here:
/images/proof-farmers-branch-map-rank-1.png
#1 on Google Maps

#1 in the Map Pack — Farmers Branch, TX

Ranked first on Google Maps for the client's primary local keyword, "health insurance agency in Farmers Branch, Texas."

ChatGPT recommending Wilkerson Insurance Agency for a health and life insurance query in Richardson Texas with contact details
Recommended by ChatGPT

Recommended by name inside ChatGPT

When a buyer asks ChatGPT for a health & life insurance agency near Richardson, our client is the recommendation — contact details included.

How we did it

The strategy behind the rankings

None of this came from tricks. It came from the same connected system we run for every client — applied with discipline over six months.

1. A crawlable, conversion-built site

We rebuilt thin pages into focused service and location pages, each targeting one intent, each with strong trust signals and a single clear call to action. Clean technical SEO made sure Google and AI engines could read every one.

2. Local dominance first

We optimized the Google Business Profile, fixed NAP across the web, built citations and grew reviews — winning the Map Pack in the strongest area before expanding.

3. Topical authority that AI engines trust

Service pages, location pages and supporting content formed a connected network with consistent entity and schema signals — the foundation that produced both #1 rankings and AI recommendations.

The takeaway: rankings, Map visibility and AI recommendations all run on the same trust signals. Build them once, properly, and they reinforce each other.

Joydip Kirtunia, founder of Insurance SEO Company
Joydip Kirtunia
Founder, Insurance SEO Company (a division of GrowMinion LLC)

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